Environmental Initiative is excited to announce the next phase of a groundbreaking project – accelerating the adoption of conservation agriculture practices. The project aims to support organizations in significantly increasing the uptake of regenerative practices by taking an intentional approach to understanding the unique hurdles, motivations, and…
Adoption of regenerative agriculture is needed at scale. Limited cultural acceptance among row crop producers led Midwest Row Crop Collaborative members to explore new ways to promote acceptance of regenerative agriculture messaging in Midwest farming communities. Farmer engagement through survey research, data collection, creative content, and focused messaging has been underway and data insights are being applied to a playbook for agriculture industry influencers.
Supply chain projects led by MRCC members operate at a significant size, but their direct impact and influence alone is not enough to drive landscape-level change. Public policy is critical to help reduce negative externalities associated with agriculture, and MRCC members recommend policy that invests in agriculture as a climate solution.
The efforts of Midwest Row Crop Collaborative members to expand regenerative practices and increase climate resiliency in the Midwest would not be possible without implementing partners and their established relationships with farmers.
HSBC Bank USA is financially supporting five MRCC member-led projects that address system challenges and develop scalable solutions to support a more resilient landscape and food and agricultural system. Much progress has been made in the first year with HSBC funding.
Agriculture retailers are needed to help scale the adoption of on-farm regenerative practices that improve soil health and water quality. The Midwest Row Crop Collaborative created
Deborah Carter McCoy
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