Member News

Member News

Farmers first: Designing producer-centered engagement

Adoption of regenerative agriculture is needed at scale. Limited cultural acceptance among row crop producers led Midwest Row Crop Collaborative members to explore new ways to promote acceptance of regenerative agriculture messaging in Midwest farming communities. Farmer engagement through survey research, data collection, creative content, and focused messaging has been underway and data insights are being applied to a playbook for agriculture industry influencers.  

Member News

Rice lessons learned: Meeting demand while protecting resources

Shared learning is a key value of our members. Gathering in the Mississippi River Delta region of Arkansas for a field day to experience first-hand poly pipe manufacturing, surface water retention and distribution, and in-field irrigation practices for rice provided fertile ground for discussions of the importance of place-based solutions.

Member News

Farmers in Eastern Nebraska adopt regenerative practices through project led by PepsiCo, Cargill, and Bayer

Across the flat plains and rolling hills of Eastern Nebraska, Midwest Row Crop Collaborative (MRCC) member companies, farmer support organizations, and growers are seeding new ways to scale regenerative agriculture. We know healthy soils that protect water quality and address climate change are necessary to support farm families now and into the future. At the same time, farmers face…

Media Contact

Deborah Carter McCoy
651-707-6254
[email protected]

With so many fabulous stories to tell and experts in the field, we love media inquiries! We look forward to talking to you about ways our team of farmers, partners, member organizations, and staff leaders can contribute to your blog, radio, television, and print features.