In 2024, MRCC wrapped a five-year investment with HSBC, launched new systems change initiatives focused on biofuels and crop diversification, introduced our Regenerative Agriculture Leadership Cohort, and furthered innovative engagement strategies like Reach Farmers Faster to align food, fuel, and fiber markets with sustainability goals.
Bayer joined us for a conversation to discuss the importance of working together in strong partnerships to support farmers, build soil health and biodiversity, and reduce emissions in agriculture.
Adoption of regenerative agriculture is needed at scale. Limited cultural acceptance among row crop producers led Midwest Row Crop Collaborative members to explore new ways to promote acceptance of regenerative agriculture messaging in Midwest farming communities. Farmer engagement through survey research, data collection, creative content, and focused messaging has been underway and data insights are being applied to a playbook for agriculture industry influencers.
Shared learning is a key value of our members. Gathering in the Mississippi River Delta region of Arkansas for a field day to experience first-hand poly pipe manufacturing, surface water retention and distribution, and in-field irrigation practices for rice provided fertile ground for discussions of the importance of place-based solutions.
Unilever finds value in collaboration because the company can implement larger, more ambitious programs when they work together and learn from other companies.
The Midwest Row Crop Collaborative talked with PepsiCo representatives about their work to promote the widespread adoption of regenerative, science-based approaches that benefit the environment and support scaled adoption across the supply chain.
Deborah Carter McCoy
651-707-6254
[email protected]
With so many fabulous stories to tell and experts in the field, we love media inquiries! We look forward to talking to you about ways our team of farmers, partners, member organizations, and staff leaders can contribute to your blog, radio, television, and print features.