News & Press

Updates

June 30, 2023 Member News

Farmers first: Designing producer-centered engagement

Adoption of regenerative agriculture is needed at scale. Limited cultural acceptance among row crop producers led Midwest Row Crop Collaborative members to explore new ways to promote acceptance of regenerative agriculture messaging in Midwest farming communities. Farmer engagement through survey research, data collection, creative content, and focused messaging has been underway and data insights are being applied to a playbook for agriculture industry influencers. 

June 8, 2023 Member News

Rice lessons learned: Meeting demand while protecting resources

Shared learning is a key value of our members. Gathering in the Mississippi River Delta region of Arkansas for a field day to experience first-hand poly pipe manufacturing, surface water retention and distribution, and in-field irrigation practices for rice provided fertile ground for discussions of the importance of place-based solutions.

April 19, 2023 Program Update

The power of private and public investment in creating landscape-level change

Supply chain projects led by MRCC members operate at a significant size, but their direct impact and influence alone is not enough to drive landscape-level change. Public policy is critical to help reduce negative externalities associated with agriculture, and MRCC members recommend policy that invests in agriculture as a climate solution.

April 17, 2023 Member News

Unilever takes chances to advance regenerative outcomes

Unilever finds value in collaboration because the company can implement larger, more ambitious programs when they work together and learn from other companies.

March 31, 2023 Member News

PepsiCo is driven to improve the resilience of the Midwest farming system

The Midwest Row Crop Collaborative talked with PepsiCo representatives about their work to promote the widespread adoption of regenerative, science-based approaches that benefit the environment and support scaled adoption across the supply chain. 

March 22, 2023 Program Update

Relationships key to expanding regenerative agriculture

The efforts of Midwest Row Crop Collaborative members to expand regenerative practices and increase climate resiliency in the Midwest would not be possible without implementing partners and their established relationships with farmers.

Media Contact

Deborah Carter McCoy
651-707-6254
[email protected]

With so many fabulous stories to tell and experts in the field, we love media inquiries! We look forward to talking to you about ways our team of farmers, partners, member organizations, and staff leaders can contribute to your blog, radio, television, and print features.